While it’s difficult to know exactly what percentage of people will feel comfortable attending live events, one thing is certain: they will be very cautious about hygiene and safety, as indicated by 86.6% of those surveyed.

2. Fans will still order concessions, but will more likely to do so if in-venue mobile ordering is an option.

The good news is that coronavirus hasn’t entirely deterred people from ordering and eating food in public. While 12.21% of fans indicated that they would not order concessions at all, the majority of fans (62.06%) said they will still be willing to order and eat during the game. However, people are definitely looking for other options. For example, 10.31% of fans said they will order concessions and eat ahead of the game (which also encouraged us to build out our Order Ahead capability within the app), and 10.94% said they will order and eat during the game only if there’s contactless pickup options available.

How can venues and businesses be creative in revenue generation?

1. Digitization of sponsorship assets We’ve always been advocates for digital sponsorship assets over traditional, impression-based assets. As Nick brought up during the webinar, before COVID-19 the split between digital and traditional sponsorship assets was probably 30-70. However, that will drastically change after the pandemic. For starters, there won’t be as many people within a venue, hence the impression-based sponsorship model will no longer be attractive to advertisers. As you can see in the comparison table below, measurable, trackable assets that are conversion-oriented will be the key to driving up your sponsorship revenue. While venues and businesses can’t guarantee the number of people showing up, they can still track and report the level of engagement and conversion among those who do show up. That will be powerful proof to your advertisers that despite a smaller crowd, you can still engage them more effectively on digital platforms. Besides, digital assets are way cheaper and more flexible than printing out large banners — who doesn’t love a cost reduction? Both FanFood and SQWAD have great digital assets that venues and businesses can sell to their advertisers. Within FanFood’s mobile and web app, advertisers can feature their logos, send pop-up promotions on the fans’ screens and even push notifications. SQWAD can integrate gamification into existing team apps to offer digital coupons.

2. Use cashless & contactless to your advantage. Let’s face it — contactless is the new necessity. And it’s shown in our survey responses as well: over 80% of the fans will be more likely to — or even only — order concessions if mobile ordering and contactless pickup is offered. But the benefit of mobile ordering doesn’t stop there. Mobile orders are on average 25%-30% larger than walk-up orders because of how easy it is to add items to your cart on a phone. In addition, without needing to wait in lines, every other user on the FanFood platform orders more than once throughout one single game or event. If you choose to offer delivery on top of express pickup, you can expect to see your delivery orders roughly 70% larger than pickup orders. Mobile ordering also helps with your profitability by reducing cost. Your business will no longer be needing a full-time cashier just to manually take orders and process transactions, nor will you need a POS system that’s typically expensive to acquire and maintain. (That being said, if you already have a POS system, FanFood can integrate into most POS systems out there so that you can centralize all your orders without disrupting the existing workflow.) It’s time to reimagine what a new concession stand or kitchen would look like. It’s very likely that with people getting increasingly used to online ordering, F&B services will need to shift to digital as well. That means higher basket size and lower cost in terms of reduced labor, hardware and cash liabilities.

3. Changing times demand a shift in mindset towards collaboration. Transformation doesn’t happen overnight — unless you have the right strategic partner to offload the work from you. Consumer behaviors are changing fast. As we’ve witnessed during this pandemic, sometimes changes literally happen overnight. As a result, collaboration is the only way forward if we want to adapt fast. By leveraging other businesses’ platforms, technology and audience, you’ll be able to offer amenities way faster than before. Venues and businesses that leverage FanFood’s commission-free platform were able to start offering contactless pickup and delivery within two days even during the pandemic. One FanFood drive-in theater partner was able to make five-digit F&B revenue within a week despite the lockdown — money that they otherwise wouldn’t be able to generate without the FanFood platform. If you’d like to access the full live stream recording and get a copy of the presentation deck Carson used, please visit: fanfood.app/NewFanRecording