by Isabella Jiao | Feb 6, 2021 | Concessions Management, Fan Experience, Insights & Trends
Suites were, and will still be, one of the most valuable areas at stadiums. The Los Angeles Chargers and Rams at the new SoFi Stadium saw their biggest source of recurring revenue be leases for their 275 luxury suites — outside of TV deals, merchandise licensing and...
by Alex Bialek | Jan 31, 2021 | Concessions Management, Insights & Trends
When you hear the term menu engineering, what comes to mind? Menu engineering is designed to influence customer purchase behavior through principles of menu design.The goals are to help foodservice businesses maximize their average check size and increase...
by Isabella Jiao | Jan 14, 2021 | Concessions Management, Fan Experience, Insights & Trends
This year has been so shrouded in uncertainty that we have learned to accept and live with it. On the one hand, new coronavirus cases in the U.S. have topped 8.7M with deaths surpassing 225,000. On the other hand, Pfizer has already applied for first approval of its...
by Isabella Jiao | Jan 13, 2021 | Concessions Management, Insights & Trends
Delayed or canceled seasons have greatly hindered booster clubs’ abilities to raise money in 2020. However, with the recent news of successful vaccine trials and expedited approval process by the FDA, hopes are high that early next year the U.S. can start...
by Isabella Jiao | Jan 13, 2021 | Concessions Management, Fan Experience, Insights & Trends
Major changes await Minor League Baseball. The minor league system will likely look vastly different in 2021. MiLB is expected to see a 25% reduction to the number of affiliated teams, down to approximately 120 from 160 squads. The Professional Baseball...
by Isabella Jiao | Jan 13, 2021 | Concessions Management, Fan Experience, Insights & Trends
2021 is likely to be a big year for stadiums. It’s likely the year for the industry to finally leave behind the gloom of the pandemic. It’s the year of hope — especially given the promising news of mass vaccination which, albeit a tremendous undertaking...
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